Website or mobile app: where should you start?
A practical way to think about user habits, repeat visits, and the resources you have after launch.
Choose around the tasks people need to complete and what your team can support—not just the number of platforms you could launch.
Think about the first visit
Trace the journey from someone first hearing about your brand. If they arrive through a shared link or need information before making a decision, a website may fit that entry point. If established users return frequently to complete recurring tasks, explore where a dedicated app could improve that experience.
Write down the recurring tasks
Instead of starting with ‘we need an app,’ describe tasks such as viewing classes, making bookings, or checking reservation details. Note whether camera access, notifications, or offline information are involved. These requirements give your team a concrete basis for comparing approaches and discussing their limitations.
Plan beyond the launch
Both websites and apps need content ownership, testing, and support when something goes wrong. Decide what your team will maintain and where developer support is needed. With limited resources, consider starting with one focused experience, collecting feedback, and then assessing whether another platform solves a demonstrated need.